All Aboard 2017 Runs Free Workshop on Using Social Media to Market Your Business
Diary Date for SMEs – Friday 7 April @ The Digital Hub, Dublin
All Aboard 2017, a national initiative to build confidence in our digital skills for learning taking place from 3 to 7 April, will run a workshop “Managing Your Business’ Online Reputation Through Social Media” in partnership with The Digital Hub on Friday, 7 April 9.30am-11.30am at The Digital Depot, Roe Lane, Dublin 8.
Renowned digital marketing expert Wayne Denner will deliver a workshop that offers useful tips on how to effectively make social media a core element in any corporate marketing strategy.
Areas covered in the workshop include:
* What works and what doesn’t work in Social Media in 2017?
* What is Content Marketing?
* Social Media Content that works for LinkedIn | Facebook | Twitter
* Creating Content that builds relationships and generates business leads
* How one piece of Content generated me 8K email sign-ups
* Five Tools which will make your Social Media life easier
* The Importance of your online reputation & why it’s your currency
* Protecting and improving your business’ online reputation
* What to do when things go wrong online
* Building trust online
Commenting for All Aboard 2017, Dr Terry Maguire, Director, the National Forum said:
“This workshop gives businesses direct access to a digital marketing expert with up- to- the-minute thinking on corporate social media etiquette. Wayne will share his knowledge and skills to help businesses navigate challenges and opportunities that will further their customer reach. Social media is no longer optional but critical for any profitable business marketing.”
Author of ‘The Student’s Guide to an Epic Online Reputation…and parents too, RepSelfie App Inventor, Educator, Entrepreneur, Speaker and Trainer, Wayne Denner set up Ireland’s first Social Network platform in the early noughties before Facebook, Twitter, Myspace and Bebo!. Wayne Denner has 20 years digital experience and is internationally regarded as a thought leader and influencer on online safeguarding, youth engagement online and emerging trends in today’s rapidly changing online environment.
Wayne tells his story and provides sound advice on protecting professional and organisational reputation online and using social networks, the internet and smartphones to your advantage.
Fiach Mac Conghail, CEO, The Digital Hub commented:
“It is becoming increasingly important for businesses of all sizes to upskill themselves when it comes to the role of social media. This workshop offers businesses the chance to learn about what it takes to build and protect a brand’s online reputation and the opportunities social media provides for enhancing their business profile. We are delighted to host this event in The Digital Hub in partnership with All Aboard 2017.”
Bookings for the workshop can be made at https://www.eventbrite.ie/e/managing-your-business-online-reputation-through-social-media-tickets-33210689065.
An initiative co-run by The National Forum for the Enhancement of Teaching and Learning in Higher Education and Ireland’s higher education institutions, All Aboard 2017 is a week-long (3-7 April 2017) series of national and regional events designed to build confidence in Ireland’s digital skills for learning.
Through the lens of digital skills for learning, All Aboard 2017 aims to foster closer links between Ireland’s higher education institutions and the country’s primary and secondary schools. The entire education sector – universities, institutes of technology, private colleges, further education and training colleges, adult literacy centres and every secondary and primary school in the country are a key target audience of the initiative. A business and local community programme are also offered.
Organisations/schools with an interest in developing digital skills for learning- regardless of digital skills levels- are invited to take part in All Aboard 2017. Participating organisations qualify for a range of All Aboard 2017 digital badges. National and regional events including fun activities, workshops, competitions, challenges, experiments, public lectures and much more are all designed to help build confidence in digital skills for learning are on offer. To run or attend All Aboard 2017 events visit www.allaboard2017.ie or follow Twitter (#AllAboard2017), Facebook and YouTube.
About The Digital Hub
Based in the historic Liberties area of Dublin city centre, The Digital Hub is an enterprise cluster for growing technology companies. Almost 100 established businesses operate in The Digital Hub. Together these businesses employ just over 700 people. The Digital Hub is the largest cluster of digital media, technology and internet businesses in Ireland, providing a space for indigenous enterprises to scale and grow alongside major global companies and industry organisations.
The Digital Hub is committed to improving digital inclusion in Dublin 8. Since 2003 it has run and been a partner on many programmes run at The Digital Hub campus devoted to improving digital literacy amongst young and old people, people with disabilities and people who are unemployed, upskilling and job seeking. The Digital Hub’s Community Learning Initiatives provide skills, motivation and access.
The Digital Hub Development Agency is the Irish state agency that manages The Digital Hub. The Agency was established by the Irish Government under the Department of Communications, Climate Change and Environment and plays a key part in supporting the implementation of the National Digital Strategy. Further information is available at: www.thedigitalhub.com or on Twitter: @TheDigitalHub.